
Google "Facebook killer" rumor popped up Sunday: If true, Google will soon launch a social network called "Google Circles" (as in social circles). The rumor sounds like an updated version of the "Google Me" social network that was supposed to launch last year.

Google denies the rumors, and says the company's strategy is to simply bake more social features into most existing Google products.
So we have before us two radically different possible approaches Google could employ to compete against Facebook and win in social networking.

The second way to win is to execute on the stated strategy, which is to make existing Google services increasingly social.
Although Google strongly denies it, the company claims that its strategy is to simply inject more social features into it and eventually more Google products.
The features that are expected to be included are pictures, videos, and status updates - but with greater privacy options.

The site, which was initially rumoured to be unveiled at the I/O conference in San Fransisco has now moved its location to Austin in Texas during a southwest technology event.

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