For the first time ever, Imagine Cup is launching an Imagine Cup Digital Journalist (IC DJ) campaign for MSPs in India!
Duration: 29th March 2011 – 12th April 2011
Are you a Social Media expert? The challenge is to create the best DIGITAL presence for an Imagine Cup 2011 team in your city or nearby location within 2 weeks!
You must possess the following skill set:
English mastery: Excellent command of the English language (written and verbal). Additional language skills preferred.
Deep social media expertise: Should blog regularly, have an extensive and active social network of followers and/or fans, actively participate in online communities, have an understanding of web video, podcasting, wikis and social bookmarking sites etc.
Excellent communications and social skills: Enjoys engaging in meaningful conversations, both on-line and in-person.
Self-starter: Can work autonomously, but also able to follow instructions and ensure that work aligns with the larger social media effort of a team.
Collaborative: Works well in a team and does not promote himself/herself at the cost of others.
Quality-focused: An insistence on quality, honesty, transparency, and integrity.
Fun: Witty conversationalist & writer who can introduce relevant humour into even technical topics.
Specifically, here’s what you need to do:
Choose any one team that is competing in Imagine Cup 2011 in a Team-based competition/challenge. You should not be a member of this particular team.
Let this team know that you are an MSP and would like to help improve their DIGITAL presence, thus improving their visibility within the city. It is important that you get their written consent before proceeding any further.
Meet the team and learn about them (in-person or over phone or online) – What is their background? How did they meet? Why did they choose the particular competition category? Why did they choose the particular project to implement? Have they competed in Imagine Cup before? What inspires them?
Create an online presence (using a Facebook page and/or a Blog/website) and tell this Team’s story in a creative, attractive & interesting way. This should include basic project info, college info & city info.
Highlight each team member by displaying Social Networking info, Blog, Website, Photos etc.
Consider using video interviews, team photos etc. to make the page interesting.
Drive traffic to the page(s). But do not send a single spam email!
Also, consider including the following links in the page:
Imagine Cup Digital Properties
http://facebook.com/microsoftimaginecup
http://twitter.com/imaginecup
http://youtube.com/imaginecupmicrosoft
http://flickr.com/photos/imaginecup
http://imaginecup.com/community/blog
Academic Digital Properties
http://studenttechclubs.com
http://microsoftstudentpartners.com
http://msstudentlounge.com
You can also use Twitter to amplify the Team's DIGITAL presence. Keep these guidelines in mind:
Use the #MSPTeam2011 and #ImagineCup hashtags when tweeting about Imagine Cup.
Use a URL shortening service such as bit.ly to shorten URLs and to track how many clicks your URL receives.
Keep tweets under 125 characters where possible to allow space for retweeting.
Tips on how to engage:
Be authentic: Trust and authenticity. Let your personality/point of view come through.
Be transparent: Let people know who you are (include your affiliation with Microsoft as an MSP).
Embrace amplification: Make sure that the content you post is easy to re-post/re-tweet.
Pause before you post: Remember that an online post is potentially viewable by many people. So cross-check and proof-read what you plan to post.
Encourage response: Begin a conversation and motivate others to add their thoughts & opinions.
Respect copyrights and fair use: Consider linking to other public content, but make sure to cite the source/give credit.
Deliverables:
By 11:59pm IST on 12th April 2011, submit a ZIP file (Size < 50 MB) at https://www.microsoftstudentpartners.com/mspindia/Lists/IC_DJ/AllItems.aspx that includes: Overview Video (in .wmv format, duration between 2 to 3 minutes) that introduces you, the team that you’ve tracked & the approach/strategy you used to showcase them via social media. Feel free to get creative! PowerPoint telling the story of the team that you tracked (Max. 20 slides). PowerPoint should also include screenshots of all social media pages created for this team (Facebook, Blog etc), Reach Statistics, Page Insights etc. Scanned letter (.jpg) of written consent from the team that you've tracked. This should contain the Team Name, IC2011 category, Date, Place, Name & Signature of each Team Member along with text like "We authorize, who is an MSP, to assist with enhancing our Imagine Cup 2011 Team's Digital presence".
Judging Criteria:
A panel of at least 2 people will evaluate the submissions based on:
Creativity: How original and/or engaging is your effort?
Reach: How many people were reached by your social media campaign – as measured by numbers such as Facebook Likes, Twitter Followers etc. ?
Quality: How well done is your effort?
Prizes:
An 8 GB USB drive, an Imagine Cup T-Shirt, an IC DJ certificate & 100 Bonus Activity Points for each of the Top 10 MSPs from India in this campaign.
In addition, there will be a surprise bumper prize for the Top 1 or 2 MSPs selected from this shortlist by our HQ team.
Duration: 29th March 2011 – 12th April 2011
Are you a Social Media expert? The challenge is to create the best DIGITAL presence for an Imagine Cup 2011 team in your city or nearby location within 2 weeks!
You must possess the following skill set:
English mastery: Excellent command of the English language (written and verbal). Additional language skills preferred.
Deep social media expertise: Should blog regularly, have an extensive and active social network of followers and/or fans, actively participate in online communities, have an understanding of web video, podcasting, wikis and social bookmarking sites etc.
Excellent communications and social skills: Enjoys engaging in meaningful conversations, both on-line and in-person.
Self-starter: Can work autonomously, but also able to follow instructions and ensure that work aligns with the larger social media effort of a team.
Collaborative: Works well in a team and does not promote himself/herself at the cost of others.
Quality-focused: An insistence on quality, honesty, transparency, and integrity.
Fun: Witty conversationalist & writer who can introduce relevant humour into even technical topics.
Specifically, here’s what you need to do:
Choose any one team that is competing in Imagine Cup 2011 in a Team-based competition/challenge. You should not be a member of this particular team.
Let this team know that you are an MSP and would like to help improve their DIGITAL presence, thus improving their visibility within the city. It is important that you get their written consent before proceeding any further.
Meet the team and learn about them (in-person or over phone or online) – What is their background? How did they meet? Why did they choose the particular competition category? Why did they choose the particular project to implement? Have they competed in Imagine Cup before? What inspires them?
Create an online presence (using a Facebook page and/or a Blog/website) and tell this Team’s story in a creative, attractive & interesting way. This should include basic project info, college info & city info.
Highlight each team member by displaying Social Networking info, Blog, Website, Photos etc.
Consider using video interviews, team photos etc. to make the page interesting.
Drive traffic to the page(s). But do not send a single spam email!
Also, consider including the following links in the page:
Imagine Cup Digital Properties
http://facebook.com/microsoftimaginecup
http://twitter.com/imaginecup
http://youtube.com/imaginecupmicrosoft
http://flickr.com/photos/imaginecup
http://imaginecup.com/community/blog
Academic Digital Properties
http://studenttechclubs.com
http://microsoftstudentpartners.com
http://msstudentlounge.com
You can also use Twitter to amplify the Team's DIGITAL presence. Keep these guidelines in mind:
Use the #MSPTeam2011 and #ImagineCup hashtags when tweeting about Imagine Cup.
Use a URL shortening service such as bit.ly to shorten URLs and to track how many clicks your URL receives.
Keep tweets under 125 characters where possible to allow space for retweeting.
Tips on how to engage:
Be authentic: Trust and authenticity. Let your personality/point of view come through.
Be transparent: Let people know who you are (include your affiliation with Microsoft as an MSP).
Embrace amplification: Make sure that the content you post is easy to re-post/re-tweet.
Pause before you post: Remember that an online post is potentially viewable by many people. So cross-check and proof-read what you plan to post.
Encourage response: Begin a conversation and motivate others to add their thoughts & opinions.
Respect copyrights and fair use: Consider linking to other public content, but make sure to cite the source/give credit.
Deliverables:
By 11:59pm IST on 12th April 2011, submit a ZIP file (Size < 50 MB) at https://www.microsoftstudentpartners.com/mspindia/Lists/IC_DJ/AllItems.aspx that includes: Overview Video (in .wmv format, duration between 2 to 3 minutes) that introduces you, the team that you’ve tracked & the approach/strategy you used to showcase them via social media. Feel free to get creative! PowerPoint telling the story of the team that you tracked (Max. 20 slides). PowerPoint should also include screenshots of all social media pages created for this team (Facebook, Blog etc), Reach Statistics, Page Insights etc. Scanned letter (.jpg) of written consent from the team that you've tracked. This should contain the Team Name, IC2011 category, Date, Place, Name & Signature of each Team Member along with text like "We authorize
Judging Criteria:
A panel of at least 2 people will evaluate the submissions based on:
Creativity: How original and/or engaging is your effort?
Reach: How many people were reached by your social media campaign – as measured by numbers such as Facebook Likes, Twitter Followers etc. ?
Quality: How well done is your effort?
Prizes:
An 8 GB USB drive, an Imagine Cup T-Shirt, an IC DJ certificate & 100 Bonus Activity Points for each of the Top 10 MSPs from India in this campaign.
In addition, there will be a surprise bumper prize for the Top 1 or 2 MSPs selected from this shortlist by our HQ team.
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